Guide on How to Order Hoarding Graphics
Ordering hoarding graphics is a straightforward process, but it involves a few key steps to ensure that the final product effectively conveys your message, aligns with branding, and meets your site’s unique specifications. Here’s a comprehensive guide to help you order hoarding graphics from start to finish.
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Define Your Objectives
Start by identifying the purpose of your hoarding graphics. Ask yourself:
- What message do you want to convey?
- Are you promoting a brand, an upcoming development, or a new business?
- Will you need specific imagery, text, or calls-to-action?
Establishing clear objectives will guide the design and content of your hoarding graphics, making it easier to communicate your needs with the design team or supplier.
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Take Accurate Measurements of the Site
Knowing the exact dimensions of the hoarding area is crucial. Measure the height and width of each panel and account for any doors, windows, or irregular shapes. Here’s how to get precise measurements:
- Use a measuring tape or a laser distance measurer.
- Sketch out the hoarding layout, marking each section’s dimensions.
- Note down any obstacles, access points, or sections that won’t need coverage.
Many companies will provide a template for accurate dimensions, so you can double-check with them if needed.
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Choose Material and Finishing Options
Hoarding graphics can be printed on various materials, each suitable for different environments. Consider the following common options:
- Vinyl: Durable and weather-resistant, ideal for outdoor hoarding.
- Foamex: Lightweight and cost-effective, good for short-term indoor use.
- ACM (Aluminium Composite Material): Durable and perfect for long-term outdoor installations.
Discuss finishing options too, like gloss or matte lamination, which can enhance durability and visual appeal. Anti-graffiti coatings are also an option to protect the graphics in high-traffic or exposed areas.
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Create or Source Your Design
You may have an in-house designer or need assistance from the hoarding graphics provider’s design team. If you’re creating the design, consider:
- Brand Guidelines: Make sure logos, colours, and fonts align with brand standards.
- Resolution and File Requirements: Most suppliers prefer high-resolution images (typically 300 DPI or higher) and vector files (.ai, .eps) for logos.
- Content and Visuals: Make the content clear, legible, and relevant to your objectives. Use high-quality visuals and limit text to ensure readability from a distance.
If you’re working with a designer, brief them with your objectives, branding, and any site-specific considerations to get the best results.
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Work with a Reputable Supplier
Choosing an experienced and reliable supplier is key. Here are some factors to consider:
- Portfolio and Experience: Look for a supplier who has experience in producing hoarding graphics, ideally in projects similar to yours.
- Customer Reviews: Read reviews and ask for references if needed.
- Service Options: Some suppliers offer end-to-end services, including design, printing, and installation. This can be a good option if you’re looking for a hassle-free process.
Once you’ve chosen a supplier, you’ll typically need to submit the final design files for production.
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Review the Proofs and Approve the Design
Once the supplier prepares the design, they will send proofs for approval. Reviewing the proofs is an important step to ensure everything is correct before printing. Pay attention to:
- Colour Accuracy: Make sure the colours match your brand guidelines.
- Text and Layout: Check that all text is legible and aligned properly, with no spelling errors.
- Placement and Sizing: Ensure that images, logos, and any other key elements fit the layout and will be clearly visible once installed.
If you notice any errors or need adjustments, communicate them to the supplier to ensure the final product meets your standards.
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Arrange for Printing and Installation
Printing and installation can vary depending on the supplier and the size of your hoarding graphics. Here’s what to keep in mind:
- Lead Times: Printing and installation usually take time, especially for larger or customised orders. Confirm the timeline with your supplier to coordinate with any project deadlines.
- Installation Requirements: Some suppliers offer installation services, which can save you time and effort. If your supplier does not offer installation, make sure to hire an experienced team familiar with hoarding graphics.
- Permit and Access Permissions: In some locations, you may need permits or permissions to install hoarding. Check with local authorities or building managers to avoid delays.
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Evaluate the Final Product
After installation, inspect the hoarding graphics to ensure everything meets your expectations. Check that:
- The graphics are securely installed and aligned as planned.
- There are no visible defects, such as scratches, bubbles, or misaligned panels.
- The visuals, colours, and text appear as expected in real-life lighting and weather conditions.
Taking time to assess the final product ensures that your hoarding graphics are ready to make a strong impact.
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Plan for Maintenance and Future Updates
Outdoor hoarding graphics may be exposed to weather and wear over time, so maintenance may be needed to keep them looking sharp. Consider the following:
- Regular Cleaning: Periodically clean the graphics to keep them vibrant.
- Touch-Ups or Repairs: Some graphics might require touch-ups if they’re exposed to heavy traffic or harsh weather.
- Future Updates: Plan for potential updates if the project has phases, or if branding changes.
Maintaining your hoarding graphics helps maximise their lifespan and impact, making it easier to maintain a professional look throughout your project’s duration.
Conclusion
Ordering hoarding graphics involves multiple steps, from setting clear objectives and taking accurate measurements to choosing the right materials, working with a reputable supplier, and planning for maintenance. By following this guide, you can streamline the ordering process, ensure that your hoarding graphics align with your vision, and effectively promote your brand or project to the public. With the right approach, your hoarding graphics will make a lasting, positive impression on everyone who sees them.